Trisha B. Perez
Photo Credit: Luca Bravo on Unsplash
Oftentimes, when people find out I’m an author, they say things like, “I always wanted to write a book!” or, “My life would make an interesting book.” It’s actually rare for me not to receive responses like this. And since I believe life, in general, is excellent inspiration for art, I also believe that anyone’s life would make an interesting book. Many people dream about writing a book but few actually see the dream become reality. The truth is that no one chooses to watch their dreams pass them by. What people choose is to buy into the belief that not knowing how to do something is a good enough reason to quit on their dreams.
Making a decision
Writing a book starts with making a decision to write a book, and trust me, it won’t be your last. There are a lot of decisions to make when writing a book, especially if you
value efficiency. If you want to minimize the amount of backtracking in your writing, it’s important that you invest time in laying the proper foundation for, not only writing a book, but writing a book that makes an impact.
But, how do you write a book? Before the pen meets the paper, here are three things to identify in order to write a book that makes a big impact.
Identify which audience you are passionate about serving
The moment you make the decision to write a book that makes an impact, you are presented with an opportunity to use your work to serve a specific audience. This is how you determine who you impact and how well you impact them. Knowing who you are serving provides data on how to maximize the power of your impact. When doing this, make sure to identify, not only who are want to serve, but who you are passionate about serving. Doing so allows you to narrow down how to best serve that specific audience. Your passion to serve this group of people will fuel your work, skewing your perspective in a way that improves performance greatly. When utilized fully, this perspective can make a heavy workload feel light. It provides you the option of experiencing your work more joyfully.
Identify the needs of the audience you want to serve
After you’ve identified the audience you are passionate about serving, the next step is to learn about the needs of this specific audience. Consider taking a deep dive into the psychographics of your audience. Learn how your audience feels in this day and age. Uncover what delights your audience. Become an expert on the pain points of your audience. This research is your secret pathway to true awareness and understanding of who your audience is and what they need. When people pick up a book, it is typically because they believe that book will give them something they want. Whether it is entertainment, a recipe, or encouragement, people read because of what they get out of it. They want to know, “What’s in it for me?” Authors need to write books that actually provide their readers value. The problem is, most authors are writing a story they want to tell instead of a story their readers need to read. Aligning your writing process with this understanding increases the odds of your work making an impact on a community you are passionate about serving. Implementing this knowledge will set your work apart, giving it purpose and value.
The problem is, most authors are writing a story they want to tell instead of a story their audience needs to read.
Identify what idea you can contribute to solving the problems of your audience
After you identify who you are serving and what their problems are, you must process this information. It doesn’t serve you well to obtain tremendous amounts of data on your audience if you do not understand the data you’ve collected. When you take the time to process the data from your research, you step into a fun, detective role. You are using the clues to piece together a clearer picture of the audience you are passionate about serving. Only when you create that clear picture, can you identify, examine, and prioritize ways to serve the audience you love. It is your passion for serving your audience that will motivate you to put their needs above your own.
An added bonus to implementing this system and data to your writing workflow is the win-win system that is created. The byproduct of adopting this perspective is enjoying a system that rewards you for doing your job — writing. Just by first identifying your audience, their needs, and how you can serve those needs, you create a system that rewards you for serving your audience well. Your reward may come in the form of attention, appreciation, or even dollars! Not only is this efficient, but it is also more rewarding than most options that are generally available, since you are choosing the audience you are passionate about impacting in a positive way. This approach is designed and custom-tailored specifically to provide you with the most joy, using the least amount of energy to do it.
Steven Covey said it best in his book, The 7 Habits of Highly Effective People, “Begin with the end in mind.” In order to be highly effective in anything, one must clearly define what our desired outcome is. If you want to write a book that makes a huge impact on a specific community, you must first determine who you are passionate about serving, what your audience’s problems are, and what message you can communicate to solve your audience’s problems.
Trisha B. Perez
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